Nail Art Printer Industry to Gain Popularity Owing to Strategic Marketing in Fashion Events by Producers

The global nail art printer industry size is anticipated to showcase significant product sales in the foreseeable future due to increased expenditure on grooming products. This information is published by in its report, titled “Nail Art Printer Market, 2023-2029“. The product provides time efficiency to its user while avoiding a wide range of designs and colors to choose from. Moreover, it increases cost-efficiency while providing fashionable artwork to the changing taste of the user. The rising adoption of associated products such as nail stickers, accessories, and others are also significant contributors to product sales  

Increasing Female Employment to Increase Expenditure on Product

The increasing number of female professionals is increasing the expenditure on grooming products. For example, in 2020, Trading Economic reported that the employment rate of women is 46.32% in Germany. Furthermore, the increasing utility of the product in beauty salons and nail salons across the world is positively influencing nail art printer market growth. The market is also positively influenced by the entertainment industry which encourages rapidly changing fashion trends among young women. 

Also, so product innovation such as multiple functionalities, encourage consumption of the same. For example, Daphne has introduced a digital printing machine with the ability to print on nails, balls, phones, and similar other objects.

Substantial Growth of Cosmetic Industry in Europe to Promote Product Sales

Europe is anticipated to lead nail art printer market share in the foreseeable future. This is due to the significant growth of the cosmetic industry in the immediate locality. For example, in 2019, the European Cosmetic Industry Report declared a USD 92.69 billion market value of the European cosmetic market. In addition to this, several fashion shows and events across the region promote the consumption of nail art and its care. 

North America is anticipated to showcase substantial growth in the forthcoming years. This is due to the rising number of children’s fashion show events in the region. Moreover, the increasing number of employees associated with the nail art business is proportionately boosting product growth.

Strategic Marketing by Manufacturers to Enhance Their Sales

The prominent players of the nail art printer industry are strategically using social media as a marketing platform to introduce their products to the target group. Moreover, various fashion events and related shows are the prime spots for strategic advertisement and promotions across the premium consumers of the product. The manufacturers are also investing in product innovation to facilitate the printing of various types of designs using different kinds of nail paints. Also, associate industries such as nail accessories, nail care, nail enamel, and the professionals are collaborating together to ensure product growth.

List of Key Players Profiled in the Market:

  • Guangzhou Taiji Electronic Co., Ltd.
  • Amy Beauty Equipment
  • Shenzhen Tuoshi Network Communications Co., Ltd.
  • Funai Electric Co., Ltd.
  • Yinghe Electronic Instruments Co.